Service Management and Marketing (Record no. 8237)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01559cam a22002054a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20250605164330.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 250528s ||||||||||||||||||||||||d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23208 |
| 020 ## - ISBN | |
| ISBN | 9780470028629 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 245 1# - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Service Management and Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Ltd, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 486 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book examines customer management in service competition and focuses on adopting a service logic in marketing. Preface, The Service and Relationship Imperative: Managing in Service Competition, Managing Customer Relationships: An Alternative Paradigm in Management and Marketing, The Nature of Services Consumption and Its Marketing Consequences, Service and Relationship Quality, Quality Management in Services, Return on Service and Relationships, Managing the Augmented Service Offering, Service Management Principles, Managing Productivity in Service Organizations, Managing Marketing or Market - Oriented Management, Managing Integrated Marketing Communication and Total Communication, Managing Brand Relationships and Image, Customer - Focused Organization: Structure and Resources and Service Processes, Managing Internal Marketing: A Prequisite for Successful Customer Management, Managing Service Culture: The Internal Srvice Imperative, Transforming a Manufacturing Firm into a Service Business, Conclusions: Managing Services and Relationships, Index. |
| 700 1# - ΠΡΟΣΘΕΤΗ ΑΝΑΓΡΑΦΗ--ΦΥΣΙΚΟ ΠΡΟΣΩΠΟ | |
| Personal name | Gronroos Christian |
| 9 (RLIN) | 8786 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Αριθμός αντιτύπου | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000082367 | 7690 | 05/06/2025 | 658.8 GRO | 1 | 05/06/2025 | 05/06/2025 |