Copy That: (Record no. 9956)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01282nam a22002177a 4500 |
| 005 - ΗΜΕΡΟΜΗΝΙΑ ΚΑΙ ΩΡΑ ΤΕΛΕΥΤΑΙΑΣ ΕΝΗΜΕΡΩΣΗΣ | |
| Πεδίο ελέγχου | 20251121122051.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| Πεδίο ελέγχου σταθερού μήκους | a|||||r||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| Πεδίο ελέγχου σταθερού μήκους | 251121s |||||||| |||| 00| ||gre d |
| 020 ## - ISBN | |
| ISBN | 9798289680945 |
| 040 ## - ΠΗΓΗ ΚΑΤΑΛΟΓΟΓΡΑΦΗΣΗΣ | |
| Φορέας πρωτότυπης καταλογογράφησης | MC Athens Campus Library |
| Γλώσσα καταλογογράφησης | Ελληνικά, Μοντέρνα (1453-) |
| Modifying agency | MC Athens Campus Library |
| Κανόνες περιγραφικής καταλογογράφησης | AACR2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nelson, D. Eric |
| 9 (RLIN) | 10151 |
| 245 10 - ΤΙΤΛΟΣ ΚΑΙ ΔΗΛΩΣΗ ΥΠΕΥΘΥΝΟΤΗΤΑΣ | |
| Τίτλος | Copy That: |
| Remainder of title | a Truckload of Formulas, Formats, and Checklists for Effective Copywriting/ |
| Statement of responsibility, etc. | Eric D. Nelson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Eric D. Nelson, |
| Date of publication, distribution, etc. | 2025 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Copywriters and communicators: If you’ve ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you’re not alone. And you don’t have to wing it.<br/>Copy That is a practical, accessible guide for anyone who writes copy professionally—or wants to write efficiently and effectively. Whether you’re an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| 9 (RLIN) | 9977 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy |
| 9 (RLIN) | 10152 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Τύπος τεκμηρίου | Βιβλιοθήκη | Τρέχουσα τοποθεσία | Barcode | Αριθμός εισαγωγής | Ημερομηνία απόκτησης | Ταξιθετικό σύμβολο | Κατάσταση απόσυρσης | Κατάσταση χαμένου | Κατάσταση κατεστραμμένου | Μη δανεισμός | Σύνολο δανεισμών | Ημερομηνία τελευταίας εμφάνισης | Η τιμή ισχύει από |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Books | MC Athens Campus Library | MC Athens Campus Library | 9780000099600 | 8163 | 21/11/2025 | 659.132 NEL | Συλλογή προσωπικού | 21/11/2025 | 21/11/2025 |