Marketing Strategy

Contributor(s):

Fifield Paul

Material type:

TextPublication details: Butterworth Heinemann, 1992Description: 260ISBN:

75061711

Summary: Marketing and Strategy are about relationships between people. Introduction, The Essential Groundwork, Developing Marketing Strategy, From Strategy to Tactics, Where Next, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 FIF (Browse shelf(Opens below))	1	Available	9780000010261

Marketing and Strategy are about relationships between people. Introduction, The Essential Groundwork, Developing Marketing Strategy, From Strategy to Tactics, Where Next, Index.

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1 OPERATIONS MANAGEMENT / Processes and Value Chains
2 Foundations of Operations Management

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Marketing Strategy