Promotion Management & Marketing Communications / Third Edition

Contributor(s):

Shimp Terence A

Material type:

TextPublication details: The Dryden Press, 1993Edition: 3rdDescription: 682ISBN:

30767482

Summary: Introduction, Behavioral Foundations of Marketing Communications, Environmental Influences on Marketing Communications, Overview of the Promotion Management Process and Its Execution, Media Advertising, Sales Promotion, Integrating Media Advertising and Sales Promotion with Point-of-Purchase Communications and Direct Marketing and Public Relations, Personal Selling and Sales Management, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/2 SHI (Browse shelf(Opens below))	1	Available	9780000010711

Introduction, Behavioral Foundations of Marketing Communications, Environmental Influences on Marketing Communications, Overview of the Promotion Management Process and Its Execution, Media Advertising, Sales Promotion, Integrating Media Advertising and Sales Promotion with Point-of-Purchase Communications and Direct Marketing and Public Relations, Personal Selling and Sales Management, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Promotion Management & Marketing Communications / Third Edition