Mediterranean College

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Getting the Message Across / A Guide to Directing Corporate Communications

Contributor(s): Material type: TextPublication details: Director Books, 1988Edition: 1stDescription: 154ISBN:
  • 187055066
Contents:
Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs.
Summary: Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs.
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Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs.

Acknowledgements, Introduction, Corporate Communications and the Company, The Corporate Dialogue, Grasping the Market Research Nettle, Choosing and Using a Consultancy, Media Relations, Communicating the Company's Record of Achievement, Key Relationships, Managing the Communication Function, Value for Money in Corporate Communications, The End Result - Consumer Affairs.

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