Introduction to New-Product Development, New Product Strategies, Proactive New-Product Development, Market Definition and Entry Strategy, Idea Generation, An Overview of the Design Process, Customer Measurement - A Review, Perceptual Mapping: Identification of Strategic Benefits, Customer Needs and Perceptual Mapping: Methods and Procedures, Strategic Product Positioning and Customer Preferences, Benefit Segmentation and Product Positioning, Estimating Sales Potential: What-If Analyses, Designing for Quality, Integrated Design: Case Examples, Advertising and Product Testing, Pretest Market Forecasting, Test Marketing, Managing Through the Life Cycle, Organizing for Innovation, Customizing the New-Product Development Process, New-Product Development Revisited, Index.

Introduction to New-Product Development, New Product Strategies, Proactive New-Product Development, Market Definition and Entry Strategy, Idea Generation, An Overview of the Design Process, Customer Measurement - A Review, Perceptual Mapping: Identification of Strategic Benefits, Customer Needs and Perceptual Mapping: Methods and Procedures, Strategic Product Positioning and Customer Preferences, Benefit Segmentation and Product Positioning, Estimating Sales Potential: What-If Analyses, Designing for Quality, Integrated Design: Case Examples, Advertising and Product Testing, Pretest Market Forecasting, Test Marketing, Managing Through the Life Cycle, Organizing for Innovation, Customizing the New-Product Development Process, New-Product Development Revisited, Index.