Marketing / Concepts and Strategies Second European Edition

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TextPublication details: Houghton Mifflin Company, 1994Edition: 2ndDescription: 810ISBN:

395669286

Contents:

An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications.

Summary: An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 DIB (Browse shelf(Opens below))	1	Available	9780000011916

An Analysis of Marketing Opportunities, Product Decisions, Distribution Decisions, Promotion Decisions, Pricing Decisions, Strategic Marketing Management, Selected Applications.

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Marketing / Concepts and Strategies Second European Edition