The Consumer Revolution / Redressing the Balance
Material type:
TextPublication details: Hodder & Stoughton, 1994Description: 214ISBN: - 340567317
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MC Athens Campus Library | 658.8342 JOH (Browse shelf(Opens below)) | 1 | Available | 9780000012920 |
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| 658.8342 EKS Συμπεριφορά του Καταναλωτή | 658.8342 EVA Applied Consumer Behaviour | 658.8342 EVA C.1 Applied Consumer Behaviour | 658.8342 JOH The Consumer Revolution / Redressing the Balance | 658.8342 PAP Η Αγοραστική Συμπεριφορά του Καταναλωτή / Σημειώσεις | 658.8342 PET Consumer Behavior and Marketing Strategy / Seventh Edition | 658.8342 RIC Understanding Customers / Second Edition |
Authoritative and Comprehensive text covering all aspects of consumerism, such as consumer organizations, product testing, consumer and civil law, and marketing. Introduction, Consumers and Power, Consumerism and the UK Consumer Movement, Consumer Information and Product Testing, Government Policy and Consumer Legislation, The Business Perspective, Future Prospects.
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