Mediterranean College

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Consumer Behavior / Implications for Marketing Strategy

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1995Edition: 6thDescription: 654ISBN:
  • 256139725
Contents:
Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Practice and Society, Index.
Summary: Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Practice and Society, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/342/0973 HAW (Browse shelf(Opens below)) 2 Available 9780000012951

Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Practice and Society, Index.

Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Practice and Society, Index.

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