Consumer Behavior / Third Edition
Material type:
TextPublication details: Mcgraw Hill Book Company, 1995Edition: 3rdDescription: 404ISBN: - 77076168
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MC Athens Campus Library | 658.8/342 CHI (Browse shelf(Opens below)) | 1 | Available | 9780000012999 |
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| 658.8/342 ASS Consumer Behavior and Marketing Action / Fifth Edition | 658.8/342 BLA Consumer Behavior / Ninth Edition | 658.8/342 BLY Consumer Behavior / 2nd Edition | 658.8/342 CHI Consumer Behavior / Third Edition | 658.8/342 ENG Consumer Behavior / Eighth Edition | 658.8/342 ENG Consumer Behavior / Seventh Edition | 658.8/342 PET Consumer Behavior and Marketing Strategy |
Introduction, The Marketing Concept: A Review, Personal Aspects of Behaviour, Motivation, Personality, Attitudes, Group Aspects of Behaviour, Culture, Social Class, Group Influence, Models of Buying Behaviour, Organizational Buying Behaviour, Strategic Applications, Innovation, Communications, Marketing Segmentation, Signposts for Strategy, Index.
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