Understanding Customers / Second Edition

Contributor(s):

Rice Chris

Material type:

TextPublication details: Butterworth Heinemann, 1997Edition: 2ndDescription: 312ISBN:

750623225

Contents:

Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index.

Summary: Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8342 RIC (Browse shelf(Opens below))	1	Available	9780000013019

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Previous	658.8342 JOH The Consumer Revolution / Redressing the Balance	658.8342 PAP Η Αγοραστική Συμπεριφορά του Καταναλωτή / Σημειώσεις	658.8342 PET Consumer Behavior and Marketing Strategy / Seventh Edition	658.8342 RIC Understanding Customers / Second Edition	658.8342 SHE Customer Behavior / Consumer Behavior and Beyond	658.8342 SIO Συμπεριφορά Καταναλωτή και Στρατηγική Μαρκετινγκ / 2η 'Εκδοση	658.8342 SIO V.A Συμπεριφορά Καταναλωτή και Στρατηγική Μάρκετινγκ. Τόμος Α'	Next

Foreword, Preface, Identifying the Customer, Understanding Customer Behaviour, Investigating Customers, Predicting and Influencing Customer Behaviour, Index.

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Κατάλογος Βιβλιοθηκών Mediterranean College

Understanding Customers / Second Edition

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