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Consumer Behavior / Eighth Edition

Contributor(s): Material type: TextPublication details: The Dryden Press, 1995Edition: 8thDescription: 1002ISBN:
  • 30984645
Contents:
Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.
Summary: Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.
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Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.

Introduction and Overview, Consumer Decision Processes, Individual Differences, Psychological Processes, Environmental Influences, Marketing Strategies and Ethical Responsibility, Index.

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