Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

Image from OpenLibrary

Behavioral Aspects of Marketing / The Institute of Marketing

Contributor(s): Material type: TextPublication details: Heinemann Professional Publishing, 1988Description: 236ISBN:
  • 434923001
Summary: Behavioral Science is increasingly becoming recognized as a necessary part of marketer's skills. Preface, The Behavioral Background, Perception, Learning, Motivation, Social Influences on Behavior, Attitudes and Social Behavior, The Individual Within Society, Modelling Consumer Behavior, Behavioral Aspects of the Organization, The individual in the Organization, The Challenge of the Future, Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Behavioral Science is increasingly becoming recognized as a necessary part of marketer's skills. Preface, The Behavioral Background, Perception, Learning, Motivation, Social Influences on Behavior, Attitudes and Social Behavior, The Individual Within Society, Modelling Consumer Behavior, Behavioral Aspects of the Organization, The individual in the Organization, The Challenge of the Future, Index.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close

MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600

MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300