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The Management of Sales & Customer Relations / Book of Readings

Contributor(s): Material type: TextPublication details: International Thomson Business Press, 1996Description: 354ISBN:
  • 1861523866
Summary: The management of the relationship between the sales professional and the customer is of key strategic importance. Acknowledgements, Introduction, The Changing Nature of Sales and Customer Relations, Selling and Negotiation, Database Marketing, Customer Service and Relationship Marketing, Managing Agents and Distributors, Telemarketing and Trade Fairs, Index.
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The management of the relationship between the sales professional and the customer is of key strategic importance. Acknowledgements, Introduction, The Changing Nature of Sales and Customer Relations, Selling and Negotiation, Database Marketing, Customer Service and Relationship Marketing, Managing Agents and Distributors, Telemarketing and Trade Fairs, Index.

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