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Consumer Behavior / Building Marketing Strategy Seventh Edition

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1997Edition: 7thDescription: 762ISBN:
  • 256218951
Contents:
Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index.
Summary: Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index.
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Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index.

Introduction, External Influences, Internal Influences, Consumer Decision Process, Organizations as Consumers, Consumer Behavior and Marketing Regulation, Index.

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