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Global Marketing Management / Fourth Edition

Contributor(s): Material type: TextPublication details: Prentice Hall International, 1989Edition: 4thDescription: 784ISBN:
  • 133572455
Contents:
Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index.
Summary: Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index.
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Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index.

Preface, A Conceptual Overview, Analyzing the Global Marketing Environment, Formulating Multinational Marketing Strategies, Marketing the Multinational Marketing Program, Appendices, Index.

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