International Marketing / Tenth Edition

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TextPublication details: Irwin Mcgraw-Hill, 1999Edition: 10Description: 726ISBN:

256259828

Summary: An Overview, The Cultural Environment of Global Markets, Cultural Dynamics in Assessing Global Markets, The International Legal Environment: Playing by the Rules, Assessing Global Market Opportunities, Emerging Markets, Developing Global Marketing Strategies, Creating Products for Consumers in Global Markets, International Distribution Systems, The Global Advertising and Promotion Effort, Implementing Global Marketing Strategies, Negotiating with International Customers and Partners and Regulators, Supplementary Material, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 CAT (Browse shelf(Opens below))	2	Available	9780000013194

An Overview, The Cultural Environment of Global Markets, Cultural Dynamics in Assessing Global Markets, The International Legal Environment: Playing by the Rules, Assessing Global Market Opportunities, Emerging Markets, Developing Global Marketing Strategies, Creating Products for Consumers in Global Markets, International Distribution Systems, The Global Advertising and Promotion Effort, Implementing Global Marketing Strategies, Negotiating with International Customers and Partners and Regulators, Supplementary Material, Index.

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International Marketing / Tenth Edition