International Marketing / Second Edition

Contributor(s):

Paliwoda Stanley

Material type:

TextPublication details: Butterworth Heinemann, 1993Edition: 2ndDescription: 712ISBN:

750604247

Summary: The ideal marketing book for the 1990s. International Marketing in a Global Economy, Identifying International Marketing Opportunities, Exporting and the Small Business, Monitoring the Effectiveness of Market Entry Strategies, Product Policy Decisions, Logistics and Marketing Channel Decisions, International Marketing Planning, International Marketing Control Systems, Marketing to Japan, Marketing to the Single European Market, Marketing in China, Case Studies, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 PAL (Browse shelf(Opens below))	1	Available	9780000013255

The ideal marketing book for the 1990s. International Marketing in a Global Economy, Identifying International Marketing Opportunities, Exporting and the Small Business, Monitoring the Effectiveness of Market Entry Strategies, Product Policy Decisions, Logistics and Marketing Channel Decisions, International Marketing Planning, International Marketing Control Systems, Marketing to Japan, Marketing to the Single European Market, Marketing in China, Case Studies, Index.

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International Marketing / Second Edition