Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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International Dimensions of Marketing

Contributor(s): Material type: TextPublication details: South-Western Publishing Co, 1999Description: 212ISBN:
  • 324014910
Summary: This book describes the Marketing Mix from an International Perspective. Marketing and International Marketing, The Environment of International Marketing, Foreign Consumers and Foreign Markets, International Marketing Research, Product Strategies for World Markets, International Distribution Decisions, International Dimensions of Pricing, International Dimensions of Promotion, Listing.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/48 TER (Browse shelf(Opens below)) 1 Available 9780000013309

This book describes the Marketing Mix from an International Perspective. Marketing and International Marketing, The Environment of International Marketing, Foreign Consumers and Foreign Markets, International Marketing Research, Product Strategies for World Markets, International Distribution Decisions, International Dimensions of Pricing, International Dimensions of Promotion, Listing.

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