Principles of Marketing / Third Edition
Material type:
TextPublication details: Prentice Hall, 2003Edition: 3rdDescription: 1134ISBN: - 273657917
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 9780000013385 |
Marketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index.
Marketing and Its Environment, B2B Buying Behaviour, Segmenting Markets, Customers and Markets, Product, Product Management, Price, Pricing Strategies, Place, Retailers and Wholesalers, Promotion, Advertising, Sales Promotion, Direct Marketing and Exhibitions, Public Relations and Sponsorship, Services and Non-Profit Marketing, Marketing Management, International Marketing, E-Marketing and New Medis, Index.
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