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Retail Marketing

Contributor(s): Material type: TextPublication details: Mcgraw Hill Publishing Company, 1990Description: 362ISBN:
  • 70841594
Summary: This book adopts an analytical approach to the functions and problems of retail marketing management. Preface, Acknowledgements, Introduction to Retail Marketing, Retail Marketing Strategy, National and International Environments, Evaluating Retail Performance, The Retail Marketing Mix, Retail Location, Retail Pricing, Advertising and Promotion, The Selling Environment, Elements of Retail Service, Index.
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This book adopts an analytical approach to the functions and problems of retail marketing management. Preface, Acknowledgements, Introduction to Retail Marketing, Retail Marketing Strategy, National and International Environments, Evaluating Retail Performance, The Retail Marketing Mix, Retail Location, Retail Pricing, Advertising and Promotion, The Selling Environment, Elements of Retail Service, Index.

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