Marketing Management / A Strategic Approach with a Global Orientation

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TextPublication details: Irwin Mcgraw-Hill, 1998Edition: 3rdDescription: 552ISBN:

256226326

Contents:

An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.

Summary: An Overview of Marketing Management, Market Opportunity Analysis, Developing Strategic Marketing Programs, Strategic Marketing Programs for Selected Situations, Implementing and Controlling Strategic Marketing Programs, Calgolia Inc.: To International Marketing.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 BOY (Browse shelf(Opens below))	1	Available	9780000014801

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Previous	658.8 BAK Marketing / Theory and Practice	658.8 BLY V.1 Marketing 1	658.8 BLY V.2 Marketing 2	658.8 BOY Marketing Management / A Strategic Approach with a Global Orientation	658.8 BPP BTEC HNC HND Business / Option Module Five: Marketing	658.8 BRA Principles of Marketing / Third Edition	658.8 BRA Principles of Marketing / Enhanced Media Edition	Next

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Κατάλογος Βιβλιοθηκών Mediterranean College

Marketing Management / A Strategic Approach with a Global Orientation

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