Mediterranean College

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Industrial Marketing / Cases and Concepts

Contributor(s): Material type: TextPublication details: Prentice Hall, 1991Edition: 4thDescription: 540ISBN:
  • 134568311
Contents:
Preface, Industrial Marketing Strategy: An Overview, Industrial Buyer Behavior, Market Selection and Product Planning, Note on Pricing Strategy, Industrial Distribution Systems, Industrial Marketing: Roles and Relationships, Glossary of Terms.
Summary: Preface, Industrial Marketing Strategy: An Overview, Industrial Buyer Behavior, Market Selection and Product Planning, Note on Pricing Strategy, Industrial Distribution Systems, Industrial Marketing: Roles and Relationships, Glossary of Terms.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8 COR (Browse shelf(Opens below)) 1 Available 9780000014856

Preface, Industrial Marketing Strategy: An Overview, Industrial Buyer Behavior, Market Selection and Product Planning, Note on Pricing Strategy, Industrial Distribution Systems, Industrial Marketing: Roles and Relationships, Glossary of Terms.

Preface, Industrial Marketing Strategy: An Overview, Industrial Buyer Behavior, Market Selection and Product Planning, Note on Pricing Strategy, Industrial Distribution Systems, Industrial Marketing: Roles and Relationships, Glossary of Terms.

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