Marketing / Principles and Practice

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TextPublication details: Pitman Publishing, 1993Description: 388ISBN:

273601466

Summary: Marketing is introduced both as a concept and as an organizational function of Management. What is Marketing, Products and Services and Benefits, The Marketing Environment, The Competitive Environment, Buyer Behavior, Segmentation of Markets, The Marketing-Environment, Marketing Information, Research for Marketing, Market Research, Positioning and the Marketing Mix, Product Policy, New Product Policy, New Product Development, Price and Quality and Value, Making Products Available, Marketing Communications, Promotional Planning, Advertising and Direct Marketing, Publicity and Sales Promotion and Sponsorship, Personal Selling, Marketing and Planning and Control, Consumerism and Social Responsibility and Ethics and Marketing, Marketing in Action.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 ADC (Browse shelf(Opens below))	2	Available	9780000014986

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Previous	658.8/72 CHA E-Marketing Strategy	658.8/72 CHA EMarketing Excellence / Planning and Optimizing your Digital Marketing	658.8 ABE Strategic Market Planning / Problems and Analytical Approaches	658.8 ADC Marketing / Principles and Practice	658.8 ATH Μάρκετινγκ Υπηρεσιών / τ.Α'.	658.8 BAG Marketing Management	658.8 BAI Marketing / Second Edition	Next

Marketing is introduced both as a concept and as an organizational function of Management. What is Marketing, Products and Services and Benefits, The Marketing Environment, The Competitive Environment, Buyer Behavior, Segmentation of Markets, The Marketing-Environment, Marketing Information, Research for Marketing, Market Research, Positioning and the Marketing Mix, Product Policy, New Product Policy, New Product Development, Price and Quality and Value, Making Products Available, Marketing Communications, Promotional Planning, Advertising and Direct Marketing, Publicity and Sales Promotion and Sponsorship, Personal Selling, Marketing and Planning and Control, Consumerism and Social Responsibility and Ethics and Marketing, Marketing in Action.

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Marketing / Principles and Practice

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