Mediterranean College

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Strategic Marketing for Not-For-Profit Organizations / Program and Resource Development

Contributor(s): Material type: TextPublication details: The Free Press, 1984Description: 386ISBN:
  • 29182603
Contents:
The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.
Summary: The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.
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The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.

The Framework of Strategic Marketing, The Tools and Mechanisms of Exchange, Program Development, Resource Development, The Collaborative Marketing and Planning and Action Simulation, References, Index.

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