Mediterranean College

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Essentials of Services Marketing

Contributor(s): Material type: TextPublication details: The Dryden Press, 1997Description: 58ISBN:
  • 30152178
Contents:
An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.
Summary: An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.
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An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.

An Overview of Services Marketing, Fundamental Differences Between Goods and Services, Service Strategy: Managing the Service Experience, Service Delivery Process, Te Pricing of Services, Assessing and Improving Service Delivery, Defining and Measuring Service Quality, Customer Retention, Cases.

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