Marketing Today / Fourth Edition

Contributor(s):

Oliver Gordon

Material type:

TextPublication details: Prentice Hall, 1995Edition: 4thDescription: 576ISBN:

132030012

Summary: This book offers a broad contemporary study of the concepts and techniques in modern marketing. Preface, The Role of Marketing, Consumer Technology, Social Influences on Buyer Behavior, Models of Buyer Behavior, Organizational Buying Behavior, Segmentation and Positioning, Marketing Research, Sales Forecasting and Market Potential, Developing Marketing Strategy, Competitive Strategies, Product Planning, Market Testing, Promotion Planning, Planning Advertising and Sales Promotion, Salesforce Planning, Salesforce Motivation and Control, Channel and Distribution Planning, Price Planning, Organizing and Appraising Marketing Operations, Challenges to Marketing, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 OLI (Browse shelf(Opens below))	1	Available	9780000015099

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Previous	658.8 MOU Cases in Marketing Management / Second Edition	658.8 MUD The Management and Marketing of Services	658.8 OLI Marketing Today	658.8 OLI Marketing Today / Fourth Edition	658.8 PAL The Business and Marketing Environment	658.8 PAL The Business and Marketing Environment	658.8 PAL The Business and Marketing Environment	Next

This book offers a broad contemporary study of the concepts and techniques in modern marketing. Preface, The Role of Marketing, Consumer Technology, Social Influences on Buyer Behavior, Models of Buyer Behavior, Organizational Buying Behavior, Segmentation and Positioning, Marketing Research, Sales Forecasting and Market Potential, Developing Marketing Strategy, Competitive Strategies, Product Planning, Market Testing, Promotion Planning, Planning Advertising and Sales Promotion, Salesforce Planning, Salesforce Motivation and Control, Channel and Distribution Planning, Price Planning, Organizing and Appraising Marketing Operations, Challenges to Marketing, Glossary, Index.

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Marketing Today / Fourth Edition

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