This book gives you a firm foundation in business skills and from which you can go on to develop specialist knowledge and skills. Introduction, Marketing, Marketing Process, Target Marketing, Marketing Mix, Market Segments, Managing Financial Resources, Sources of Finance, Finance as a Resource, Financial Performance, Financial Decisions, Organizations and Behavior, Approaches to Management, Organizational Structure and Culture, Motivation Theories and Management Practices, The Behavior of Individuals, Groups and Group Dynamics, Organizations and Competition and Environment, Objectives and Purposes of Organizations, Local and National Economy, Local and National Economy, External Market Factors, The European Dimension, Quantitative Techniques for Business, Statistical Techniques, Formalized Procedures, Quantitative Techniques, Legal and Regulatory Framework, Principles of Law, Consumer Protection Legislation, Employment Protection Legislation, Management Information Systems, Purpose and Scope, IT Systems and Applications, Business Strategy, Strategy Planning, Strategy Formulation, Strategy Implementation Index.