Direct and Database Marketing

Contributor(s):

Mccorkell Graeme

Material type:

TextPublication details: Kogan Page Limited, 1997Description: 320ISBN:

749419601

Summary: This book shows how technology has changed the very principles of marketing and calls into question everything traditional marketers have taken for granted. Foreword, Preface, Acknowledgements, Marketing in the Database Age, Creating and Using Marketing Information Systems, How to Integrate Direct Marketing, Direct Marketing Communications, Bibliography, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.84 MCC (Browse shelf(Opens below))	2	Available	9780000015143

This book shows how technology has changed the very principles of marketing and calls into question everything traditional marketers have taken for granted. Foreword, Preface, Acknowledgements, Marketing in the Database Age, Creating and Using Marketing Information Systems, How to Integrate Direct Marketing, Direct Marketing Communications, Bibliography, Index.

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Direct and Database Marketing