Effective Marketing / Self-Development for Managers
Material type:
TextPublication details: Rouledge, 1994Description: 152ISBN: - 415102367
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8 RAN (Browse shelf(Opens below)) | 1 | Available | 9780000015211 |
Browsing MC Athens Campus Library shelves Close shelf browser (Hides shelf browser)
This book will be ideal for those who need to grasp the essentials of marketing quickly. List of Figures, What is Marketing About, Understanding what we can't control, Understanding customers and consumers, Information for Marketing, Using what we can control, Existing products and new Products, Setting the Price, Communicating with Markets, Distributing the Products, Putting it all together, References, Index.
There are no comments on this title.