Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Market-Led Strategic Change / Making Marketing Happen in Your Organization

Contributor(s): Material type: TextPublication details: Butterworth Heinemann, 1992Description: 416ISBN:
  • 750606703
Summary: This book both teaches and remind us what it takes to develop and deliver that business essential, the Marketing Plan. Preface, The Marketing Potential for Organizations, What Doing Marketing is About: Marketing Strategies and Programs of Marketing Action, The Real Issues in Managing Marketing, Making Marketing Happen, Index.
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This book both teaches and remind us what it takes to develop and deliver that business essential, the Marketing Plan. Preface, The Marketing Potential for Organizations, What Doing Marketing is About: Marketing Strategies and Programs of Marketing Action, The Real Issues in Managing Marketing, Making Marketing Happen, Index.

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