Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Communications

Contributor(s): Material type: TextPublication details: Prentice Hall, 2001Description: 512ISBN:
  • 273638718
Summary: This textbook offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Preface, Acknowledgements, Integrated Communications, Branding, How Marketing Communications Work, Target Groups, Objectives, Budgets, Advertising, Media Planning, Advertising Research, Public Relations, Sponsorship, Sales Promotions, Direct Marketing, Point-of-Purchase Communications, Exhibitions and Tale Fairs, Personal Selling, Internet Communications, Business-to-business Communications, International Communications, Index.
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This textbook offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Preface, Acknowledgements, Integrated Communications, Branding, How Marketing Communications Work, Target Groups, Objectives, Budgets, Advertising, Media Planning, Advertising Research, Public Relations, Sponsorship, Sales Promotions, Direct Marketing, Point-of-Purchase Communications, Exhibitions and Tale Fairs, Personal Selling, Internet Communications, Business-to-business Communications, International Communications, Index.

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