Principles of Direct and Database Marketing

Contributor(s):

Tapp Alan

Material type:

TextPublication details: Financial Times - Pitman Publishing, 1998Description: 370ISBN:

273627171

Summary: This comprehensive text covers all aspects of direct and database marketing. Introducing Direct Marketing, What is Direct Marketing, The Database, Using Direct Marketing to Analyze the Marketing Situation, The Customer Database: Analysis and Applications, Using External Databases in Direct Marketing, Setting Objectives and Strategies within Direct Marketing, Direct Marketing Objectives and Strategies, The Internet, The Strategic Influences on Direct Marketing, Direct Marketing Implementation and Control, Offers and Incentives in Direct Marketing, Direct Marketing Media, Acquisition Media, Direct Marketing Creative Practice, Testing Budgeting and Research in Direct Marketing, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.84 TAP (Browse shelf(Opens below))	1	Available	9780000015297

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Previous	658.84 SIO E-Marketing / Μάρκετινγκ στο Διαδίκτυο	658.84 SKI Γενικές Αρχές Μάρκετινγκ & Ηλεκτρονικό Εμπόριο / Εφαρμογή E-Commerce και Τουριστικές Επιχειρήσεις	658.84 STE Marketing Channels / Fourth Edition	658.84 TAP Principles of Direct and Database Marketing	658.84 TAP Principles of Direct and Database Marketing / Second Edition	658.84 THO Royal Mail Guide to Direct Mail for Small Businesses / Find the right prospects, Control your costs, Make your mailshots work	658.84 TUR Electronic Commerce / A Managerial Perspective	Next

This comprehensive text covers all aspects of direct and database marketing. Introducing Direct Marketing, What is Direct Marketing, The Database, Using Direct Marketing to Analyze the Marketing Situation, The Customer Database: Analysis and Applications, Using External Databases in Direct Marketing, Setting Objectives and Strategies within Direct Marketing, Direct Marketing Objectives and Strategies, The Internet, The Strategic Influences on Direct Marketing, Direct Marketing Implementation and Control, Offers and Incentives in Direct Marketing, Direct Marketing Media, Acquisition Media, Direct Marketing Creative Practice, Testing Budgeting and Research in Direct Marketing, Index.

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Principles of Direct and Database Marketing

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