The Fundamentals of Corporate Communication

Contributor(s):

Dolphin R. Richard

Material type:

TextPublication details: Butterworth Heinemann, 2000Description: 228ISBN:

75064186

Summary: A contemporary examination of the increasingly important and complex area of corporate communications. Forward, Preface, Towards an Understanding of Corporate Communications, Audiences - Who - and Where - are the Key Publics, Corporate Identity - the Role and Value of Corporate Identity Programs, Strategy, Using the Tools Provided by Corporate Communications, Crisis Communications - Truth at All Costs, The Background of the Communication Executive, A Bright Future for Corporate Communication, References, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.45 DOL (Browse shelf(Opens below))	1	Available	9780000015433

A contemporary examination of the increasingly important and complex area of corporate communications. Forward, Preface, Towards an Understanding of Corporate Communications, Audiences - Who - and Where - are the Key Publics, Corporate Identity - the Role and Value of Corporate Identity Programs, Strategy, Using the Tools Provided by Corporate Communications, Crisis Communications - Truth at All Costs, The Background of the Communication Executive, A Bright Future for Corporate Communication, References, Index.

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The Fundamentals of Corporate Communication