Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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An Analytic Approach to Marketing Decisions

Contributor(s): Material type: TextPublication details: Prentice Hall, 1991Description: 436ISBN:
  • 013558826X
Contents:
Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index.
Summary: Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index.
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Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index.

Preface, DSS and Marketing Decision Making, Framework for Decision Making, The Analytic Hierarchy Process, An Overview of the Analytic Hierarchy Process, Decision Anaysis and Marketing Strategy Planning, Planning Marketing Strategy, Evaluation and Control, Index.

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