Marketing Decisions for New and Mature Products / Second Edition
Material type:
TextPublication details: 1991Edition: 2ndDescription: 516ISBN: - 29465516
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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MC Athens Campus Library | 658.8/02 HIS (Browse shelf(Opens below)) | 1 | Available | 9780000015525 |
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The Strategic and Market Planning Process, Organizational Issues and Product Positioning and Innovation Strategy, New Product Ideas: Obtainment and Evaluation, Market Analysis and Testing and Forecasting Decisions, The New Products Marketing Program, Product Management and Control Over the Product Life Cycle, The Environment and Future Issues in Innovation and Product Development, Index.
The Strategic and Market Planning Process, Organizational Issues and Product Positioning and Innovation Strategy, New Product Ideas: Obtainment and Evaluation, Market Analysis and Testing and Forecasting Decisions, The New Products Marketing Program, Product Management and Control Over the Product Life Cycle, The Environment and Future Issues in Innovation and Product Development, Index.
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