Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Marketing Management / Strategies and Programs

Contributor(s): Material type: TextPublication details: Mcgraw Hill Book Company, 1988Edition: 3rdDescription: 432ISBN:
  • 70489297
Contents:
Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.
Summary: Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.
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Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.

Preface, Managerial Perspectives on Marketing, Corporate Marketing Planning, Situation Analysis, Market Mesurement, Marketing Strategies and Programs, Product-Development Programs, International Marketing Strategies and Programs, Coordination and Control, The Annual Marketing Plan, Index.

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