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Marketing Management / Analysis, Planning, Implementation, and Control

Contributor(s): Material type: TextPublication details: Prentice Hall, 1997Edition: 9thDescription: 838ISBN:
  • 132613638
Contents:
Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.
Summary: Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.
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Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.

Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Marketing Strategies, Planning Marketing Programs, Managing the Marketing Effort, Appendixes, Index.

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