Marketing Plans / How to Prepare Them: How to Use Them Third Edition

Contributor(s):

Mcdonald Malcolm H. B

Material type:

TextPublication details: Butterworth Heinemann, 1995Edition: 3rdDescription: 498ISBN:

75062213

Summary: The best book on the theory and practice of marketing planning ever written. Preface, Understanding the Marketing Process, The Marketing Planning Process: The Main Steps, The Marketing Planning Process: Removing the Myths, Completing the Marketing Audit: The Customer and Market Audit, Completing the Marketing Audit: The Product Audit, Setting Marketing Objectives and Strategies, The Communication Plan: The Advertising and Sales Promotion Plan, The Communication Plan: The Sales Plan, The Pricing Plan, The Distribution Plan, Marketing Information and Forecasting and Organizing for Marketing Planning, Implementation Issues in Marketing Planning, A step-by-step Marketing Planning System, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 MCD (Browse shelf(Opens below))	1	Available	9780000015624

The best book on the theory and practice of marketing planning ever written. Preface, Understanding the Marketing Process, The Marketing Planning Process: The Main Steps, The Marketing Planning Process: Removing the Myths, Completing the Marketing Audit: The Customer and Market Audit, Completing the Marketing Audit: The Product Audit, Setting Marketing Objectives and Strategies, The Communication Plan: The Advertising and Sales Promotion Plan, The Communication Plan: The Sales Plan, The Pricing Plan, The Distribution Plan, Marketing Information and Forecasting and Organizing for Marketing Planning, Implementation Issues in Marketing Planning, A step-by-step Marketing Planning System, Index.

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Marketing Plans / How to Prepare Them: How to Use Them Third Edition