Understanding & Designing Marketing Research

Contributor(s):

Webb John R

Material type:

TextPublication details: The Dryden Press, 1999Description: 248ISBN:

30990130

Summary: An introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 WEB (Browse shelf(Opens below))	1	Available	9780000015662

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Previous	658.802 MCD Marketing Plans / How to Prepare Them: How to Use Them Third Edition	658.802 MER Marketing Strategy / The Challenge of the External Environment	658.802 PAL Principles of Services Marketing / Second Edition	658.802 WEB Understanding & Designing Marketing Research	658.802 WEB Understanding & Designing Marketing Research	658.802 WEI Management and the Marketing Revolution / Merchandising Strategies for the New Era	658.802 WIL Strategic Marketing Management / Planning, Implementation and Control	Next

An introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index.

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Understanding & Designing Marketing Research

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