The Strategy and Tactics of Pricing / A Guide to Profitable Decision Making

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TextPublication details: Prentice Hall, 1995Edition: 2ndDescription: 416ISBN:

136690602

Summary: This book focuses on ideas and concepts essential to every marketer's repertoire. Preface, Acknowledgements, Strategic Pricing, Costs, Financial Analysis, Customers, Competition, Strategy, Life Cycle Pricing, Customer Negotiation, Segmented Pricing, Pricing in the Marketing Mix, Competitive Advantages, Pricing Psychology, Measuring Price Sensitivity, The Law and Ethics, Indexes.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/16 NAG (Browse shelf(Opens below))	1	Available	9780000015815

This book focuses on ideas and concepts essential to every marketer's repertoire. Preface, Acknowledgements, Strategic Pricing, Costs, Financial Analysis, Customers, Competition, Strategy, Life Cycle Pricing, Customer Negotiation, Segmented Pricing, Pricing in the Marketing Mix, Competitive Advantages, Pricing Psychology, Measuring Price Sensitivity, The Law and Ethics, Indexes.

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The Strategy and Tactics of Pricing / A Guide to Profitable Decision Making