Sales Promotion Techniques / And How to Use Them Successfully

Contributor(s):

Toop Alan

Material type:

TextPublication details: Gower Publishing, 1991Description: 168ISBN:

566075881

Summary: A ''Real Life'' Description of How Some Promotions Succeed Why Others Fail and How to Make Your Promotions Work Harder. Introduction, Jeunesse Vets Sales Promotion Agencies, Trad 15's Green Promotions Go Into the Red, Dyna's Recent Sales Promotions, Claudette Bossier Issues Her Sales Promotion Relief, Seminart Considers Its Response to Jeunesse, Discussion of the Jeunesse Brief, Dino Futuro Reviews Dyna's Promotional Plan, Entrant's Problems With the Trade, Claudette Receives the First Agency's Proposals, Seminant Goes for a Promotional Defense, Claudette Chooses the Third Agency, The Promotions Roll Out, Promotion Results, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.82 TOO (Browse shelf(Opens below))	1	Available	9780000015877

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Previous	658.812 STO Customer Relationship Marketing / Get to Know Your Customers and Win their Loyalty	658.82 CUM Sales Promotion / How to Create and Implement Campaigns that Really Work	658.82 SHI Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / Fourth Edition	658.82 TOO Sales Promotion Techniques / And How to Use Them Successfully	658.827 BEV A very short, fairly interesting and reasonably cheap book about brand management /	658.827 DE C Creating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition	658.827 DE C From Brand Vision to Brand Evaluation / Strategically Building and Sustaining Brands	Next

A ''Real Life'' Description of How Some Promotions Succeed Why Others Fail and How to Make Your Promotions Work Harder. Introduction, Jeunesse Vets Sales Promotion Agencies, Trad 15's Green Promotions Go Into the Red, Dyna's Recent Sales Promotions, Claudette Bossier Issues Her Sales Promotion Relief, Seminart Considers Its Response to Jeunesse, Discussion of the Jeunesse Brief, Dino Futuro Reviews Dyna's Promotional Plan, Entrant's Problems With the Trade, Claudette Receives the First Agency's Proposals, Seminant Goes for a Promotional Defense, Claudette Chooses the Third Agency, The Promotions Roll Out, Promotion Results, Index.

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Sales Promotion Techniques / And How to Use Them Successfully

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