The Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects

Contributor(s):

Tharp Louis

Material type:

TextPublication details: Don Jones-Irwin, 1989Description: 178ISBN:

1556232128

Summary: This book includes a wide array of case histories that show you when Promotional Merchandise has been effective...and when it hasn't. Matching the Merchandise and the Message to the Market, What Makes a Promotional Merchandise Item Good, Applying Dime Store Psychology to 25-Cent Giveaways: Studying Your Audience, ''If I Only Had a Heart'': The Geegaws You Want May Already Exist, Gizmo Chaos: When Everything Goes Wrong, How Effective Is It? Evaluating Your Program, Using an Agent, Buy it Right and at the Right Price: The Case for a New Type of Centralized Purchasing, Doing It Yourself, Appreciating the Subtleties, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/2 THA (Browse shelf(Opens below))	1	Available	9780000015884

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Previous			No cover image available			No cover image available	No cover image available	Next
Previous	658.8/2 GOV Promotional Management	658.8/2 KIN Promotion / Products, Services, and Ideas	658.8/2 SHI Promotion Management & Marketing Communications / Third Edition	658.8/2 THA The Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects	658.8/27 DE C Creating Powerful Brands / In Consumer, Service and Industrial Markets	658.8/27 WHE Designing Brand Identity / A Complete Guide to Creating, Building, and Maintaining Strong Brands	658.8/3 BOY Marketing Research / Text and Cases	Next

This book includes a wide array of case histories that show you when Promotional Merchandise has been effective...and when it hasn't. Matching the Merchandise and the Message to the Market, What Makes a Promotional Merchandise Item Good, Applying Dime Store Psychology to 25-Cent Giveaways: Studying Your Audience, ''If I Only Had a Heart'': The Geegaws You Want May Already Exist, Gizmo Chaos: When Everything Goes Wrong, How Effective Is It? Evaluating Your Program, Using an Agent, Buy it Right and at the Right Price: The Case for a New Type of Centralized Purchasing, Doing It Yourself, Appreciating the Subtleties, Index.

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Κατάλογος Βιβλιοθηκών Mediterranean College

The Complete Manager's Guide to Promotional Merchandise / Promoting Your Organization with Premiums, Freebies and Other Powerful Objects

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