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Promotion / Products, Services, and Ideas
Material type:
TextPublication details: Kincaid M. William, 1990Edition: 2ndDescription: 404ISBN: - 002946241X
Contents:
Summary: Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.
Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 658.8/2 KIN (Browse shelf(Opens below)) | 1 | Available | 9780000015891 |
Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.
Background and Perspective, The External Environment, Market Analysis, Organization and Finance, The Promotion Mix, Epilogue.
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