Creating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition

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TextPublication details: Butterworth Heinemann, 1998Edition: 2ndDescription: 432ISBN:

750622407

Summary: A comprehensive coverage of Brand Management. Foundations of Brand Management, Why it is Important to Create Powerful Brands, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, How Consumer Brands Satisfy Social and Psychological Needs, Business to Business Branding, Service Brands, Retailer Issues in Branding, Winning the Brands Battle, How Powerful Brands Beat Competitors, The Challenge of Developing and Sustaining Added Values, Brand Planning, Brand Evaluation, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.827 DE C (Browse shelf(Opens below))	2	Available	9780000015907

A comprehensive coverage of Brand Management. Foundations of Brand Management, Why it is Important to Create Powerful Brands, Understanding the Branding Process, Brand Management in Different Sectors, How Consumers Choose Brands, How Consumer Brands Satisfy Social and Psychological Needs, Business to Business Branding, Service Brands, Retailer Issues in Branding, Winning the Brands Battle, How Powerful Brands Beat Competitors, The Challenge of Developing and Sustaining Added Values, Brand Planning, Brand Evaluation, Index.

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Creating Powerful Brands in Consumer, Service and Industrial Markets / Second Edition