Principles of Services Marketing / Second Edition

Contributor(s):

Palmer Adrian

Material type:

TextPublication details: Mcgraw Hill Book Company, 1998Edition: 2ndDescription: 374ISBN:

77094387

Summary: This book provides a clear information to the principles and a sound foundation for more advanced study. Preface, What is Services Marketing, The Service Product, The Service Encounter, Services Buying Processes, Relationship Marketing and Customer Loyalty, Managing Marketing Information, Service Quality, The Marketing-Human Resource Management Interface, Making Services Accessible to Consumers, The Pricing of Services, Promoting Services, Managing the Marketing Effort, International Marketing of Services, References, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 PAL (Browse shelf(Opens below))	1	Available	9780000015914

This book provides a clear information to the principles and a sound foundation for more advanced study. Preface, What is Services Marketing, The Service Product, The Service Encounter, Services Buying Processes, Relationship Marketing and Customer Loyalty, Managing Marketing Information, Service Quality, The Marketing-Human Resource Management Interface, Making Services Accessible to Consumers, The Pricing of Services, Promoting Services, Managing the Marketing Effort, International Marketing of Services, References, Glossary, Index.

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Principles of Services Marketing / Second Edition