Applied Marketing and Social Research / Second Edition

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TextPublication details: John Wiley & Sons, Ltd, 1987Edition: 2ndDescription: 494ISBN:

471914754

Summary: This specially commissioned volume brings us up to date on some of the major research developments. Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 BRA (Browse shelf(Opens below))	2	Available	9780000015938

This specially commissioned volume brings us up to date on some of the major research developments. Foreword, Introduction, Clover New Product Development, Assessing what is being Measured by a Readership Survey, Ad-hoc Pricing Research, Product Testing, A cost-effective Use of Research to Evaluate, The Tracking Study in Market Research, The Research Benefits of Scanning, Assessing the Effectiveness of Computer Based Training, Multi-County Research, Developing a New Index of Crime: The British Crime Survey.

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Applied Marketing and Social Research / Second Edition