Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

Image from OpenLibrary

From Brand Vision to Brand Evaluation / Strategically Building and Sustaining Brands

Contributor(s): Material type: TextPublication details: Butterworth Heinemann, 2001Edition: 1stDescription: 294ISBN:
  • 750646144
Summary: This book provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity. Foreword, Preface, The Changed Notion of Brand Management, A Balanced Perspective on Brands, The diverse Interpretations of Brand, Planning for Integrated Brands, Employing the Brand Building Process, Brand Visioning, The Importance of Organizational Culture on Brands, Setting Brand Objectives, Auditing the Brandsphere, Synthesizing the Nature of a Brand, Implementing and Resourcing Brands, Brand Evaluation, Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

This book provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity. Foreword, Preface, The Changed Notion of Brand Management, A Balanced Perspective on Brands, The diverse Interpretations of Brand, Planning for Integrated Brands, Employing the Brand Building Process, Brand Visioning, The Importance of Organizational Culture on Brands, Setting Brand Objectives, Auditing the Brandsphere, Synthesizing the Nature of a Brand, Implementing and Resourcing Brands, Brand Evaluation, Index.

There are no comments on this title.

to post a comment.

MC Athens Campus Library
Πατησίων 94 & Κοδριγκτώνος 13, 104 34
Πελλήνης 8 & Πατησίων 107, 112 51
Τ: +30 210 8899600

MC Thessaloniki Campus Library
Ίωνος Δραγούμη 21, 54625 | Ίωνος Δραγούμη 15, 54625
Τ: +30 2310 287779 – Τ: +30 2314 440300