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Marketing Research in Action

Contributor(s): Material type: TextPublication details: Rouledge, 1995Description: 368ISBN:
  • 41506760
Summary: This book reveals how market research executives formulate proposals for research for their clients and relates this both to the theory and principles of marketing and to the techniques of marketing research. Preface, Acknowledgements, Perspectives on Marketing Research, Marketing Research Data, Sampling Cases, The Instruments of Data Capture, Data Collection Methods, Data Analysis, Research Techniques and Applications, Research Design, Glossary, Reference, Index.
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This book reveals how market research executives formulate proposals for research for their clients and relates this both to the theory and principles of marketing and to the techniques of marketing research. Preface, Acknowledgements, Perspectives on Marketing Research, Marketing Research Data, Sampling Cases, The Instruments of Data Capture, Data Collection Methods, Data Analysis, Research Techniques and Applications, Research Design, Glossary, Reference, Index.

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