The Marketing Research Process / Third Edition

Contributor(s):

Crimp Margaret

Material type:

TextPublication details: Prentice Hall, 1990Edition: 3rdDescription: 338ISBN:

135565154

Summary: This book explores the impact of technological developments, such as laser scanning, access to data banks via microcomputers, and the use of VDUs and microcomputers to collect and analyze data. Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market, Describing Markets: Design Choices, Describing Markets: Focus on Sampling, Describing Markets: Collecting Data by Means of Questions, Market Segmentation, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Conveying the Brand Message: Media Planning, Out in the Open: The Final go/ no-go decision, Evaluating Performance: What if we...? and Prediction, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 CRI (Browse shelf(Opens below))	2	Available	9780000016058

This book explores the impact of technological developments, such as laser scanning, access to data banks via microcomputers, and the use of VDUs and microcomputers to collect and analyze data. Acknowledgements, An Introduction to the Marketing Research Process, Exploring the Market, Describing Markets: Design Choices, Describing Markets: Focus on Sampling, Describing Markets: Collecting Data by Means of Questions, Market Segmentation, Developing a Branded Product or Service, Establishing the Brand Identity and Pre-Testing the Whole, Conveying the Brand Message: Media Planning, Out in the Open: The Final go/ no-go decision, Evaluating Performance: What if we...? and Prediction, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

The Marketing Research Process / Third Edition